Recession-Best Opportunity to Start Business

Recession


First let us understand what Recession is. In economics, a recession is, a business cycle contraction when there is a general decline in economic activity. So, in recession there is a reduction in business activity i.e. reduction in Demand and Supply. During such time there is significant reduction in expenditure (Investment Expenditure and Consumption Expenditure).


Policies Adopted


To minimize the effects of recession on the economy, policy makers prepares the policy which will give boost or will help to increase business activities. Government will adopt measures like lowering interest rates, cutting down the rates of various taxes, etc.


Opportunity to Entrepreneurs


Recession is the best opportunity for the entrepreneurs to start or set up new business in the market. As there are lower interest rates, various concessions or benefits in taxes, increased rate of unemployment, etc. available, which will help the business and also provide the support to the economy. During the normal economic conditions the risk of starting or investing in new business or startups is high as compared to investing in well-established or matured firms or companies.

However during recession the risk in investing startups is much lower as compared to the risk in investing in old giants. The point is the risk of starting new business more or less is equivalent to the risk of reduction in business activities of the existing once. This is because of borrowing cost, employee cost, and most importantly capital cost & potential business with customers. 

Comments